10 Stores to Buy Your Dream Wedding Dress

Looking for the perfect wedding dress can be an exciting yet overwhelming experience. With so many options in terms of designs, fabrics and prices, navigating the world of bridal fashion can feel quite daunting. To assist soon to be brides in finding their dream wedding gown, we have curated a list of the top 10 online stores that offer a fantastic selection of wedding dresses. These stores cater to different styles, sizes and budgets, ensuring that every bride can find her ideal dress for her special day. I reached out to some of my current and past clients who are brides and asked them where they purchased their wedding dresses from. Based on their recommendations, here are the top 10 stores they highly recommend.

Wedding dresses in store window.

1. Lulus

Lulus is a one-stop-shop for brides-to-be seeking affordable yet stylish wedding dresses. Lulus provides an array of styles to choose from, including charming lace maxi dresses, elegant button back gowns and trendy bohemian designs. Their collection includes affordable gowns that are priced below $300. Moreover, Lulus also offers a diverse selection of wedding shoes and accessories, making it convenient for you to find everything you need to complete your wedding day look in one place.

Lulus Highlights

  • Budget-friendly wedding dresses under $300
  • Wide range of styles and sizes
  • Wedding shoes and accessories available

2. Revolve

For the fashion-forward bride, Revolve is a must-visit online bridal shop. With a diverse array of styles and designers, Revolve’s wedding dress collection includes chic backless gowns, princess-inspired tulle dresses, and modern midi-length options for a more casual affair. With prices typically below $1,000, Revolve offers stylish and trendy wedding dresses without breaking the bank.

Revolve Highlights

  • Fashion-forward and trendy wedding dress designs
  • Array of styles at prices under $1,000
  • Offers casual and formal options


Boho brides will fall in love with the selection of wedding gowns at BHLDN. Known for their affordable and romantic designs, BHLDN offers a range of swoon-worthy bridal styles, from delicate lace A-line gowns to off-the-shoulder column dresses. With an inclusive size range, including plus sizes, BHLDN ensures that every bride can find a gown that suits her style and body shape.

BHLDN Highlights

  • Affordable boho-style wedding dresses
  • Inclusive size range, including plus sizes
  • Unique and romantic designs

4. Couture Candy

For brides seeking a touch of glamour, Couture Candy offers a vast selection of designer wedding gowns with exquisite details and embellishments. From elegant embroidered bridal gowns to figure-flattering mermaid dresses, Couture Candy’s collection caters to various styles and budgets. With an extensive range of designers and options, brides are sure to find a show-stopping gown for their special day.

Couture Candy Highlights

  • Glamorous designer wedding gowns
  • Wide range of styles and sizes
  • Excellent customer service and easy returns

5. Saks Off Fifth

Saks Off Fifth, the sister store of luxury retailer Saks Fifth Avenue, offers a curated selection of designer wedding dresses at a fraction of the original price. With timeless classics and modern designs, Saks Off Fifth’s bridal collection includes options for brides seeking a sophisticated and elegant wedding day look. From sleek one-shoulder gowns to playful midi dresses, the retailer’s offerings cater to various styles and budgets. I got my wedding dress at Saks Off Fifth for only $500 and it was BEAUTIFUL.

Saks Off Fifth Highlights

  • Designer wedding dresses at discounted prices
  • Stylish and sophisticated bridal styles
  • Range of options for different budgets

6. Reformation

Eco-conscious brides will appreciate the sustainable wedding dress offerings at Reformation. Known for their minimalist and bohemian designs, Reformation’s bridal collection features elegant silk gowns and charming lace dresses that highlight the bride’s natural beauty. With a focus on sustainability and timeless style, Reformation’s wedding dresses are perfect for the environmentally-conscious bride.

Reformation Highlights

  • Sustainable and eco-friendly wedding dresses
  • Minimalist and bohemian styles
  • Elegant and timeless designs


ASOS is a hidden gem for brides searching for budget-friendly wedding dresses without compromising on style. The online retailer offers a vast selection of bridal gowns, including classic Hollywood-inspired designs, modern runway-inspired styles, and sparkling sequined creations. With affordable prices and an extensive range of options, ASOS is a go-to destination for brides seeking fashionable wedding dresses on a budget.

ASOS Highlights

  • Budget-friendly wedding dresses with a focus on style
  • Wide range of options and sizes
  • Frequent sales and promotions

8. David’s Bridal

David’s Bridal is a widely recognized brand in the wedding dress industry, known for its vast collection of bridal gowns that cater to different styles and budgets. From classic lace dresses to contemporary jumpsuits, David’s Bridal ensures that every bride can discover her ideal wedding dress. Moreover, the retailer also provides a variety of bridesmaid dresses, accessories and shoes, making it a convenient destination for all your wedding essentials.

David’s Bridal Highlights

  • Wide selection of wedding dresses for various styles and budgets
  • Bridesmaid dresses, accessories, and shoes available
  • Inclusive size range, including plus sizes

9. Nordstrom

For brides seeking designer wedding dresses, Nordstrom is an excellent destination. The luxury retailer offers a curated selection of high-end bridal gowns from renowned designers such as Monique Lhuillier, Hayley Paige, and Amsale. With a focus on quality and style, Nordstrom’s bridal collection caters to brides who want a truly unforgettable wedding dress for their special day.

Nordstrom Highlights

  • Designer wedding dresses from renowned brands
  • Focus on quality and style
  • Excellent customer service and easy returns

10. Etsy

For brides seeking a unique and personalized wedding dress, Etsy is an ideal shopping destination. The online marketplace offers a wide range of handmade and vintage bridal gowns from talented designers and artisans around the world. With options ranging from bohemian lace dresses to glamorous beaded gowns, Etsy provides a platform for brides to find one-of-a-kind wedding dresses that truly reflect their individual style.

Etsy Highlights

  • Unique and personalized wedding dresses
  • Handmade and vintage options available
  • Supports small businesses and independent designers

Frequently Asked Questions About Shopping for Wedding Dresses Online

How do I determine my wedding dress style?

Before diving into online shopping, take a look at your closet for inspiration. Analyze the shapes, necklines, and skirt styles you frequently wear to find trends that can be translated into wedding dress styles. Additionally, consider the venue, season, and overall theme of your wedding to ensure that your dress complements the atmosphere of your big day.

How can I ensure the fit of my online wedding dress purchase?

To ensure the best fit when shopping for a wedding dress online, take accurate measurements and consult each brand’s specific size chart. Keep in mind that bridal sizing may differ from street sizing, so it’s essential to follow the brand’s measurement instructions closely. Additionally, read customer reviews and view reviewer photos to get a better sense of how the dress may fit and look in person.

What materials should I look for in a wedding dress?

When shopping for a wedding dress, consider the quality of the fabric, as this can impact the overall look and feel of the gown. High silk contents and low synthetic fiber contents are ideal, as they typically result in easier alterations. Additionally, consider the type of fabric that will best suit your wedding venue, season, and theme, such as lightweight chiffon for a summer wedding or luxurious Mikado for a glamorous black tie affair.

How can I ensure the online bridal store is trustworthy?

When assessing the reliability of an online bridal store, it’s important to look out for well captured product images, a transparent return policy and confirmation that the store is listed on the official brand website. It’s also helpful to read through customer reviews to get a sense of the product quality and overall shopping experience.

By examining the top 10 stores mentioned earlier and remembering these suggestions, soon to be brides can shop with confidence for their ideal wedding dress online. They’ll be able to find that perfect gown that will make their special day truly unforgettable.